More info on both webinars ⇩ ⇩ ⇩

Webinar 1
10am 13th January 2025
Know Your Salon Finances

If you don’t know where you are financially, you cannot figure out where you are going. Cashflow is one of the most important tools you will ever use in your business. 

Key Points:

• The legal minimum wage for over-21s will rise from £11.44 to £12.21 per hour from April 2025. How can we ensure we have the right balance of team members working well for the business?
• Employers' National Insurance contributions will increase from 13.8% to 15%. - How can we increase our prices to allow for this hike in employment costs.
• The current 75% discount to business rates, due to expire in April 2025, will be replaced by a 40% discount, up to a maximum of £110,000. How do we calculate this and forecast to make sure we don’t fall behind in payments?
• Understanding your salon's financials is more crucial than ever in light of these changes.
• Regular review and updating of cash flow forecasts will be essential to navigate the new financial landscape.
• Utilising the increased Employment Allowance effectively could help mitigate some of the additional costs

The new Budget measures present both challenges and opportunities for salon professionals. While increased costs in wages and National Insurance contributions may put pressure on businesses, the raised Employment Allowance and continued (albeit reduced) business rates discount offer some relief.

By staying informed and proactive, we can adapt to these changes and maintain the strength of our businesses in the evolving economic landscape. insights and practical strategies to help salons thrive in a competitive market. 

Webinar 2
10am 20th January 2025
Proven ways to bring new clients

Phil Evans, the MD of Salon Guru, will present examples and results from over 200 salons & clinics and more than 15 years of delivering high-performance new client campaigns. Phil and his team are recognised as the authority on attracting new clients for salons and clinics using digital marketing i.e. the internet, Google and social media.

Meta: How to use Facebook and Instagram (Meta) for a constant flow of new clients into your business. We will show you many examples of effective campaigns and the cost per new client acquired. 

Google: Understand how different areas of Google can bring new clients to your salon.  At the end of the webinar, you will be sent a checklist to ensure you have a plan to grow your salon or clinic using all parts of Google - and links to the free tools to help measure your performance.

Our expertise: Salon Guru supports over 230 salons & clinics in all parts of the English-speaking world with websites, online marketing, social media and search engine optimisation.