Our Salon Guru journey: Gatsby & Miller

Salon Guru started by creating a new fast-loading, interactive, informative and fully search engine-optimised website for Gatsby & Miller.  

"Our website looks great and contains all the important information we need about our services, client reviews, how to contact us, and who our team are. 

The fantastic Google ranking and SEO results we have gained from working with Salon Guru means that we are the first option for clients looking for a new salon. The marketing planning that the team assist us with is invaluable. Our website is refreshed monthly with excellent copy and we are able to communicate with our clients regularly via newsletters and first rate social media posting."

Salon Guru assists salon owners with Social Media Marketing campaigns to encourage new clients and advertise special offers. 

"Utilising the ad campaign services from Salon Guru has allowed us to welcome new clients into the salon and increase revenue. The team know which categories to advertise to effectively so that we reach the exact client base we are looking for"

Salon Guru closely monitors the salon's 'Google ranking' for key hair, beauty and salon phrases in their location and takes action to improve any phrases that 'could do better". Before we launched their website, Gatsby and Miller had 8 key phrases at number 1 on Google. Nearly three years later (October 2022) they have an impressive 143 key salon phrases at number 1 and 161 in the top 3 on Google.

"Before engaging with Salon Guru, our marketing costs were extremely high with little to no return. Since we have been working with Salon Guru, we can market the salon effectively with a manageable budget that would be impossible with any other company. Not only that, but since our website launched, our business turnover has increased rapidly from £600k to just under £1million!"

Every month, Gatsby & Miller's dedicated Salon Guru Client Manager provides John and the team with a detailed, rolling 3-month marketing plan which contains ideas to help them find new clients, retain existing clients, promote their products, offers and services and continue to achieve excellent Google ranking. The social media and website management team work closely with each other to ensure that information is communicated effectively to clients and to drive traffic to the salon website.

Regular checks are carried out on Gatsby & Miller's Google Analytics to see exactly which web pages people are visiting and to make sure the website is performing well. 

" I overheard a conversation about Salon Guru at an awards evening and was intrigued, I am so glad that we got in touch with Salon Guru's Managing Director Phil Evans and his team as it has allowed us to continue to develop our brand in a way we could not have imagined just a few years ago.

I would recommend the Salon Guru team to any salon owner who wants to grow their business and work with a team who truly are the experts in their field."

At Salon Guru, we don't just focus on gaining new clients to your salon, we also help you to retain existing clients with effective marketing campaigns to make them feel valued.

We also create email campaigns to attract non-returning clients back into the salon.  One "We Miss You" offer of a half price facial when you book a cut & finish at Gatsby & Miller generated £26,000 in one month, introducing clients to beauty services while also encouraging them back into the salon.  The email campaign cost just £19. 

" The Salon Guru team have helped the business stay on top, particularly over a difficult few years for the industry as a whole.

The team are great at offering industry-centric help and innovative ideas for email campaigns within a budget that is really cost-effective"

A great deal of time and effort goes into submitting entries for awards - time that a busy salon owner often does not have time to spare.

Salon Guru has written detailed submissions on behalf of Gatsby & Miller which has helped them win multiple awards in recent years including the coveted British Hairdressing Business Awards.

" Being an award winning salon is vital to us and shows our clients that we are the best at what we do. Winning the Customer Service Award at the British Hairdressing Business Awards was a proud moment which was made possible by not only the salon team, but the Salon Guru team who wrote our fantastic submissions"

At Salon Guru, we know that gathering excellent client reviews is essential, as potential new clients will often look at these to make their decision when choosing a new salon.

Using Salon Guru's unique Reviews system, we have helped Gatsby & Miller increase the number of reviews by 200 in the past year, using numerous platforms including Google reviews. 

" Growing the number of 5 star salon reviews have been invaluable for our business and new clients often comment that it is our reviews that have influenced them choosing Gatsby & Miller as their new salon."

Social media is an essential tool for the modern salon owner, but often they do not have the time or the expertise to dedicate to creating engaging content for social media. 

The Salon Guru Social Media team works with Gatsby & Miller to create eye-catching, engaging and informative content for Facebook & Instagram with daily posts on both platforms. We promote the wide range of hair, beauty, barbering and cafe services, promotions and news for Gatsby & Miller.

" Being able to trust our social media posting to the team at Salon Guru has allowed us to focus on what we are really good at in the salon, without the fear that we are falling behind or putting out dull, uninformative content."