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GBP Service Listings
See also the SEO for Salons Course
The services listing is very important for two reasons:
- It helps the GBP rank for the keywords pertaining to the listing
- It shows the customer exactly what the salon provides in a neatly organised way
As always, write for the customer first and search engines second. Google have an annoying habit of suggesting additional services which can make the list very long, messy and full of duplicates. This then makes it virtually unreadable for the customer.
Guidelines:
Have one entry for each distinct service that the client offers. Use the best keyword as the service title, but do not add any unnecessary keywords such as location names, ‘near me’, ‘best’ etc. Just the service name. Use the description field of the service to put additional keywords that are related to the primary service. You have 300 characters of text in this area. Examples:
Title: Hair Extensions
Description: Hand tied wefts, keratin bond extensions, tape-in extensions, hair toppers and correction services.
Title: Hair Colouring
Description: Colour correction, colour melts, colour balancing, camouflage grey hair etc. From colours such as copper, auburn, blonde, to the most outrageous vivid colour, we do it all.
Title: Men’s Haircuts
Description: Fades, shag cuts, mullets, fringes, hairline enhancement… from short to long, no matter what your style, guys can look great too at Monaco.
Avoid long lists of services that have no descriptions. Instead, if you want to use those keywords, integrate them into the descriptions of other services.
The end result that you want is a concise list of services that shows as a glance what the salon offers, and where the description provides more detail about the service and incorporates all of those more specific keywords and variants that you want to rank for.
Google’s Suggested Updates
Google can decide to update the Services listing, unprompted. Check weekly for any “Suggested Updates” and approve or change back to the original text. Replace any services deleted by using text from the Services Text tab on the working Google Sheet and watch out for any new services added that the salon doesn’t provide (e.g. afro services). Find out more in the SEO Course.
Services Text Library
Most hair salons offer similar services and beauty salons tend to offer similar core services too. Every client that offers a particular service, such as hair extensions, wants to rank for exactly the same keywords. With this in mind, it would be a waste of time to write out service and descriptions from scratch for every client.
Instead, we have started a library of text for common key services. This is currently shown on the Services Text tab of the GBP Audits Template. Currently this covers only Hair Services.
We can just use the text descriptions as a basis for each client that offers the service and simply change the wording as needed to be more specific to that client. We can also use AI tools to help us re-write it in a unique way whilst preserving keywords.
