Using Chat GPT To Write Content

The Do’s and Don’ts of Using ChatGPT for Writing Website Blogs and Pages

Creating compelling website content is essential for engaging your audience and driving traffic. ChatGPT can be a powerful tool to help with this, but using it effectively requires strategy. Here’s a guide to the do’s and don’ts when using ChatGPT for writing website blogs and pages.

Do’s:

1. Provide Detailed Information About Your Content Needs

One of the key advantages of using ChatGPT is its ability to tailor content to your needs. For the best results, give as much detail as possible about your business including the titles of any sections you want to include, the tone of voice, and any unique information that the reader needs to know about that salon or clinic service. For example, if you’re writing a blog for a beauty salon, specify the treatments offered and any promotions you want to highlight.

2. Specify UK English If Writing for a UK Audience

If your website targets a UK audience, be sure to ask ChatGPT to write in UK English. This ensures your content aligns with local language conventions, such as “colour” instead of “color” and “organised” instead of “organized.”

3. Review the Content Thoroughly

Always read through the content provided by ChatGPT to ensure it makes sense, is relevant, and aligns with your brand’s voice. AI can produce high-quality content, but human review is essential to catch errors and ensure accuracy.

4. Eliminate Overused Words and Phrases

ChatGPT may overuse certain words like “elevate” and “allure” and phrases such as "enhance your beauty" and it can get quite excitable with lots of "book now" and "book today". Replace these with more natural language to keep your content fresh and engaging. Consistently reviewing word choices will help maintain a polished, professional tone.  Remember: If you use the content without changing it, you WILL see similar content elsewhere and that will ruin that web page in terms of SEO as it will confuse Google and have a detrimental effect on your Google ranking.

5. Cut Out Repetitive Sections

Chat GPT has a tendency to repeat itself - especially if you have given it a word count.  

6. Check the Conclusion for Potential Introduction Content

ChatGPT often includes valuable points in its conclusion that can work well as part of your introduction. Look out for summarised key points or engaging sentences that can be repurposed to grab your audience’s attention right from the start.

Don’ts:

1. Don’t Rely Solely on AI Without Human Oversight

While ChatGPT is a fantastic tool, it’s not infallible. Ensure that the final content reflects your brand’s voice and meets your specific requirements by thoroughly reviewing and editing the text.

2. Don’t Ignore SEO Practices

Our websites rely on organic search traffic, so don’t forget to incorporate SEO keywords naturally into the content. Tell Chat GBP what your keywords are so it can generate useful content but please make sure it reads well. 

3. But Don’t Overload the Content with Keywords

While SEO is important, stuffing your blog or page with too many keywords can make the content awkward and less readable. Aim for a natural flow that prioritises user experience.

4. Don’t Skip Proofreading for Grammar and Style

Even though ChatGPT generates grammatically correct text most of the time, it’s still crucial to proofread for consistency, punctuation, and style. 

5. Don’t Forget to Personalise

Generic content can fall flat with your audience. Avoid simply copy-pasting ChatGPT’s output. Add personalised touches such as customer testimonials, examples, or specific details about your business that make your content unique.