Your salon website
Your website is the foundation for the best salon marketing plan.
So, read how to make your salon website the best in your area with examples and checklists.
Know your numbers of visitors, where they came from and your most popular web pages.
Social media
Facebook & Instagram are vital tools for your marketing "story".
Use our examples and guides to learn about salon social media adverts, plan better posts and reach more people.
Understand how to use hashtags, influencers and competitions .
Google = clients
Google search Business Profiles are THE most important ways to attract new clients and are FREE to use.
Learn about search rank and get a free report for your salon.
Update your Google Profile. Most salons overlook this FREE tool.
more on Salon Digital Marketing...
https://vimeo.com/1017020915?share=copy Our industry feels like it has been in turmoil for over a decade. We have struggled with the growth of chair renting & freelancers, lived with the long-term effects of the Covid pandemic and endured...
This is our entry into the British Hairdressing Business Awards "Best Salon Marketing Campaign" on behalf of the Voodou salons. NOTES: * We suggest you read this on a PC (not mobile). * We help salons in the UK, US and Australia. Click here for the...
Here are the results of the biggest survey of facebook adverts for salons ever conducted : In the last quarter of 2018 we ran New Client campaigns for many of our 165 salons, reaching over 1/2 million potential clients. This allowed us to analyse the results...
UPDATED to show the actual results over the 16 weeks of the campaign. This is not a 1 minute read - but it IS a very detailed plan of how any salon can attract a LOT of new clients. Voodou are a small chain of 4 salons in Liverpool and they asked us to plan...
An insight into Salon Online Marketing by Salon Guru, provider of websites and marketing tools to over 230 salons worldwide. Hardly a day goes by without a High Street shop closing down due to the consumer trend for buying items online. Here, we look at...
Guy Tang on Instagram - the ultimate Hollywood celebrity hairstylist that has been thrown into our news feeds since his world wide collaboration with Olaplex.
Your team are creating the most beautiful, head-turning hairstyles and hair colours, so how can you share their work for new and potential clients to see? It's widely known that image and video content is the best way for salons to engage on social...
Hair salons are raving about the incredible hair colour transformation services that they are now able to offer their clients with Olaplex. Suddenly the capabilities of switching colour without damaging the integrity of the hair are endless. Even to the...
Which are the best Salon Facebook Pages and how did they get so many fans?
The best online Salon Marketing is about FAR more than just a website. This is what we provide to our Salon clients, giving them – the BEST Salon Websites & Marketing in the world Use this as a check-list of what you CAN and should be doing...