Salon Membership & Monthly Subscriptions

Build Client Loyalty with a Salon Membership Plan & Bring in Regular Income

A great way to build client loyalty is to set up a salon membership plan where clients pay monthly or annually for a service they use regularly. This not only brings regular income into the salon, but it also gives the client savings on a much-loved and used service.

Membership programmes are ideal for hair and beauty salons and aesthetics clinics and are easy to set up on your website.  All you need to do is promote your new initiative with your clients - chat to them, add regulra messages on your social media platforms and send out newsletters to get the message out there.

Different Types of Salon Membership Schemes

Salon Guru is experienced in creating a range of different membership schemes for our salons, which are always tailored to your needs.  We ensure they are easy to use, eye-catching, and search engine optimised to get them to the top of Google searches.

Salon Membership plans allow you to create multiple service packages all with monthly costs which are paid by the client through Direct Debit - straight into your bank account.  There are no limits on what can be offered or the terms you decide upon.

The services offered are always unique to each salon and might include:

Unlimited services – pick popular services like regular massages or blow dries.  The customer then pays a regular monthly sum which allows them to use this service as often as they wish within your chosen time frame.
A fixed package – create a package of services and charge a fixed fee which is less than it would be for a non-member. Consider packages which include popular services with less used services so customers can try something new.
Discounted services – simply offer a discount on services that clients have regularly like a cut & blow dry or stand-alone blow dry.
VIP memberships – come up with a bundle of perks to attract customers to join.  

Here are some more ideas to consider:

• Unlimited Cuts & Blow Dries (per month or annually)
• Buy 10 Blow Dries & Get 3 Free  (use them within 6 months)
• Unlimited Gents Haircuts (per month or annually) 
• Ladies' Hair Bundles (use within 12 months)
• Colour Club Membership (half price colour; use within 12 months)
• Massage Membership (monthly or annually)
• VIP Club (priority bookings, service & product discounts)

You can even offer variable packages with different tiers (bronze, silver, gold) or price levels depending on stylist or beauty therapist level. 

How To Manage Your Memberships

It's important to manage your memberships well to make sure clients are using the right number of services they are paying for and to keep a check on any who cancel.  

If you already use a salon software system, find out if includes membership management functionality. If not, it may be worth using generic membership management software that isn’t specific to salons. Look out for software that includes:

• Automated recurring billing
• Multiple pricing tiers
• Multiple types of payment frequencies
• Email autoresponder integration
• Member customer service

Details of every membership purchased will also be held securely on the back end of your website and you will receive notifications via email when someone becomes a member.

The Benefits of Salon Membership Programmes

• Improve Customer Loyalty
• Regular and Predictable Income
• Easier to Manage Bookings (members tend to book in advance)
• Opportunities to Cross-Sell

Are You Ready To Start Your Membership?

If you are interested in setting up a membership programme, please email [email protected] so we can discuss your requirements. Salon Guru charges a set-up cost of £400 to create five membership packages on your website.  This will include the visuals and backend systems to help you manage the packages and orders.  There will then be an ongoing monthly fee of £50 to allow us to monitor, refresh and improve the system, as required.