Automated Client Engine
In this video, I provide a quick overview of our automated client engine, a powerful tool designed to help us convert potential clients. (It was previously called the new client engine)
I explain how a well-performing website attracts visitors, and how the new client engine takes us a step further by automatically categorising website visitors into specific audiences based on their interests. These audiences allow us to target reminder advertisements on Facebook and Instagram to those who have shown interest in specific services or offers.
I also discuss how the client engine enables us to capture visitor information and send out email and text message reminders, as well as track the effectiveness of our marketing efforts.
Watch this video to learn how the automated client engine can help optimise your social media advertising and improve your client conversion rates.
How we build your Automated Client Engine and the costs
Each ACE we build is unique as each client will have their own key pages i.e. the services and offers they most want to promote. These are the steps we follow;
- Agree on how many pages/services and offers and then create the audience for each using the Meta pixel.
- Review & update these key pages to ensure they are 100% perfect in terms of layout, information and sales messages.
- Design & create reminder adverts targeting each of the audiences.
- Design & create the reminder email sequence for all signups.
- Design & create the text message reminder sequence for all signups.
- Provide access to the Overview screen so you can track progress and outcomes.
Please email us so we can chat about how many audiences are needed and the cost.
Some results from our clients
Each ACE's "offer" and T&Cs may vary, but the aim is always to reduce spending on social media and chase possible clients with lower-cost reminder adverts and a sequence of emails.
We have many clients for whom we measure the most important stats before and after we started the ACE and these are just a few examples. Chat with us to find out more.
Voodou have been running their very succesful new client offer for many years, so when we started their ACE in October 2023 we had a long history of data to compare the results before and after.
Monthly average stats .....
Before ACE
Monthly ad spend £2,150
Number of vouchers downloaded 359
Percentage of vouchers used 42%
Cost per new colour client £9.50
Total income £19,814
After ACE
Monthly ad spend £ ZERO
Number of vouchers downloaded 268
Percentage of vouchers used 90%
Cost per new colour client £ ZERO
Total income £19,485
Zappas have also been running their new client offer for many years so our before & after comparisons use a lot of data over many years.
Monthly average stats .....
Before ACE
Monthly ad spend £3,605
Number of vouchers downloaded 256
Percentage of vouchers used 49%
Cost per new colour client £15.77
Total income £17,017
After ACE
Monthly ad spend £ 669
Number of vouchers downloaded 267
Percentage of vouchers used 87%
Cost per new colour client £2.51
Total income £15,813
As a relatively new client for salon guru, Headfirst salon's new client offer used the Automated Client Engine from day 1.
The stats therefore highlight how the automated retargeting and reminders can push down the cost per client.
Monthly average stats .....
Monthly ad spend £222
Number of vouchers downloaded 90
Percentage of vouchers used 90%
Cost per new client voucher £2.19
As a very new client (and new salon), Mane Attraction's new client offer has had incredible numbers over their first 4 months.
The stats highlight how automated client messaging can bring new clients at a low cost.
Last Month's stats .....
Advert spend in month £617
Average bill £66
Cost per new client £5.83
Number of New Clients 73
Income for the month £4,769